For this commercial for Seat’s ‘Arona’ car Emma choreographed principle ballerina Alanna Archibald. Collaborating with director James F. Coton, Emma designed movements to make this commercial cheerful, playful and sunny.
James Coton: “The challenge was that we were doing something totally new. What I mean by totally new is that you can’t refer to anything to foresee the outcome.”
More on the background of this commercial.